How do you convince Kiwis to have an American for dinner?

There are a few sizeable differences between America and New Zealand, one being how we speak. Given most ads have a time limit, making the Americanness of Tegel's Louisiana-Style Chicken a little more Kiwi helped squeeze in all that needed to be said.

 

BCF Dentsu
BCF Dentsu

 

Click here to listen to the audio.

“We wanted to get the message across that this chicken was the real deal, a recipe straight from Louisiana, but communicate that in a way Kiwis could appreciate. The team did an awesome job of executing this all during the lockdown period, which is something to be proud of.”

Angela Irwin, Head of marketing at Tegel

How we're renewing a renewable energy brand.

SEE MORE

Sixty seconds that got New Zealand Talking.

SEE MORE

How do you make sense of the most anarchic brand in New Zealand?

SEE MORE

How do you launch an aggressively powerful coffee?

SEE MORE

How do you keep a car running for over twenty years?

SEE MORE

Helping a Kiwi challenger brand take on the big guys.

SEE MORE

How do you say up yours to 2019?

SEE MORE

How do you pack a lot of reach into a little campaign?

SEE MORE

How we helped a power company weather an electrical storm.

SEE MORE

How to get the nation talking about something no one wants to talk about.

SEE MORE

Addressing emotional turbulence in Kiwi men

SEE MORE

Something everyone can agree on. Almost.

SEE MORE

Waking up an old New Zealand coffee brand.

SEE MORE

How do you introduce yourself when everybody already knows you?

SEE MORE

How we're helping stop New Zealand's biggest killer

SEE MORE

How do you get the strongest of perceptions to listen to reality?

SEE MORE

How we launched New Zealand’s new national bird.

SEE MORE

How do you keep a car running for over twenty years?

SEE MORE

Helping Tower remove big words from their policies. Literally.

SEE MORE

What do you do when you're not doing all that?

SEE MORE

So you do advertising. What about design?

SEE MORE