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How do you convince Kiwis to have an American for dinner?
There are a few sizeable differences between America and New Zealand, one being how we speak. Given most ads have a time limit, making the Americanness of Tegel's Louisiana-Style Chicken a little more Kiwi helped squeeze in all that needed to be said.
Click here to listen to the audio.
“We wanted to get the message across that this chicken was the real deal, a recipe straight from Louisiana, but communicate that in a way Kiwis could appreciate. The team did an awesome job of executing this all during the lockdown period, which is something to be proud of.”
