Giving a trusted brand a friendlier face.
How do you keep a car running for over twenty years?
With SUVs gaining in popularity over recent years the market has being swamped with faux SUVs with the right looks, but little of the capability, and the term has started to lose meaning with dozens of cars now claiming SUV status. Subaru wanted to reassert their position as one of New Zealand’s most trusted Sports Utility Vehicles. The SUV from before SUVs were cool.
Subarus have always been a car for people who need a little bit extra. Always providing a bit of extra grunt and a bit of extra grip. And the idea of extra holds true in their lives too. A Subaru driver is the type of person that stays out for one last wave or fishes until the last drop of light. It’s not unusual for the last car in the carpark to be a Subaru.