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Moment Against Silence
Sixty seconds that got New Zealand Talking.
In 2018 a record number of Kiwis took their own life. Three out of four were men. To mark a national tragedy of this scale, we’d usually observe a moment of silence, but in this case, silence is the last thing we needed. So, before the All Blacks game against Tonga, we got the nation talking by reframing a moment of silence to 'A Moment AGAINST Silence', where we asked Kiwis at the ground and at homes not to stand in silence, but to talk, and make as much noise as they could to show support for those tackling tough times.
“Powerful work for a tragic phenomenon that is global in scale”