Helping a Kiwi challenger brand take on the big guys.
After years of being fronted by Jeremy Wells, we helped Meridian embark on a transformation that established a bold new direction.
Armed with an all-new look and feel, we launched with a TVC based on the insight that New Zealanders are very proud of how clean and beautiful their country is, and will often go out of their way to keep it that way.
So does Meridian, who choose to generate electricity exclusively from renewable sources: wind, water and sun.
This spot celebrates the fact that while the wind can be a pain sometimes, it can be harnessed for good.
"It’s an exciting new step for Meridian as a business, that we think will appeal to Kiwis everywhere".
Turbine Pale Ale
To launch Meridian’s new Renewable Energy Certification mark, rather than just launch the mark itself,
we helped launch Turbine Pale Ale , a delicious collaboration with Garage Project made using the certified renewable energy that the mark symbolises.
The beer launched with a digitally lead campaign with support from OOH, and dramatised that although sometimes the wind can be a bit of a pain, we can harness its energy for good.
It’s elegantly brewed with a bright golden, juicy malt base, balanced with thirst quenching bitterness and bursting with citrus and tropical hop character. (See brewer for translation.)