After years of being fronted by Jeremy Wells, we helped Meridian embark on a transformation that established a bold new direction.

 

Armed with an all-new look and feel, we launched with a TVC based on the insight that New Zealanders are very proud of how clean and beautiful their country is, and will often go out of their way to keep it that way.

 

So does Meridian, who choose to generate electricity exclusively from renewable sources: wind, water and sun.

 

This spot celebrates the fact that while the wind can be a pain sometimes, it can be harnessed for good.

 

 

BCF Dentsu

"It’s an exciting new step for Meridian as a business, that we think will appeal to Kiwis everywhere".

Ben Fielding, strategy and brand lead at Meridian

Helping Tower remove big words from their policies. Literally.

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How do you keep a car running for over twenty years?

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How do you make sense of the most anarchic brand in New Zealand?

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The spirit of our times.

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How to get the nation talking about something no one wants to talk about.

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How we helped a power company weather an electrical storm.

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Addressing emotional turbulence in Kiwi men

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Something everyone can agree on. Almost.

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Waking up an old New Zealand coffee brand.

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How we launched New Zealand’s new national bird.

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How we're helping stop New Zealand's biggest killer

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How do you get the strongest of perceptions to listen to reality?

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How do you keep a car running for over twenty years?

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What do you do when you're not doing all that?

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So you do advertising. What about design?

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