Gold Effie

Saving the planet can be bloody hard. No one knows that better than Nigel, the hero of Meridian’s latest campaign. He’s the planet-saver in all of us – heroically saying hell no to that straw, plastic bag, or car trip, and sticking to his guns, no matter how sticky things get for him…or his beanie. We salute Nige and his heroic efforts, then offer an easier way – switching to Meridian and supporting New Zealand’s largest generator of, and biggest advocate for, 100% renewable energy.

 

BCF Dentsu

"As people become aware of the impacts of climate change, they’re looking for like-minded companies. That’s why these new ads are an approving nod to the actions big and small that Kiwis are trying to take to do right by the planet."

Michael Healy, Chief Marketing Officer

Gold Effie

After years of being fronted by Jeremy Wells, we helped Meridian embark on a transformation that established a bold new direction.

 

Armed with an all-new look and feel, we launched with a TVC based on the insight that New Zealanders are very proud of how clean and beautiful their country is, and will often go out of their way to keep it that way.

 

So does Meridian, who choose to generate electricity exclusively from renewable sources: wind, water and sun.

 

This spot celebrates the fact that while the wind can be a pain sometimes, it can be harnessed for good.

Meridian link

 

BCF Dentsu

"It’s an exciting new step for Meridian as a business, that we think will appeal to Kiwis everywhere".

Ben Fielding, strategy and brand lead at Meridian

Sun's out, hat's on! - Giving kids the Power to Play.

 

For thousands of school kids across the country, a sunny day means no play. That’s because most schools enforce a ‘no hat, no play’ policy, leaving those kids without sun hats stuck inside at playtime. In partnership with KidsCan, Meridian gave kids across the country the power to play, by delivering 20,000 sun hats to over 200 low-decile schools. To announce the initiative, we visited Favona primary school to deliver the first bunch of hats, as well as another surprise for the kids to remind them to keep their hats on.

 

"It’s the Shizzle".

Iese Afutoto - Favona Primary School Deputy Principal

Turbine Pale Ale


To launch Meridian’s new Renewable Energy Certification mark, rather than just launch the mark itself,
we helped launch Turbine Pale Ale , a delicious collaboration with Garage Project made using the certified renewable energy that the mark symbolises.

The beer launched with a digitally lead campaign with support from OOH, and dramatised that although sometimes the wind can be a bit of a pain, we can harness its energy for good.

It’s elegantly brewed with a bright golden, juicy malt base, balanced with thirst quenching bitterness and bursting with citrus and tropical hop character. (See brewer for translation.)

BCF Dentsu

Sixty seconds that got New Zealand Talking.

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