Helping Tower remove big words from their policies. Literally.
After years of being fronted by Jeremy Wells, we helped Meridian embark on a transformation that established a bold new direction.
Armed with an all-new look and feel, we launched with a TVC based on the insight that New Zealanders are very proud of how clean and beautiful their country is, and will often go out of their way to keep it that way.
So does Meridian, who choose to generate electricity exclusively from renewable sources: wind, water and sun.
This spot celebrates the fact that while the wind can be a pain sometimes, it can be harnessed for good.
"It’s an exciting new step for Meridian as a business, that we think will appeal to Kiwis everywhere".