We believe that a close alignment with media is a fundamental advantage of our fully integrated offering. We offer the care and attention of an independent media agency (just like we used to) but now supported with the buying power, scale and resource of Dentsu Aegis Network.
Heart Foundation: Time Attack digital campaign
Could a game save your life? Scores of New Zealanders die of heart attacks every year because they don’t recognise the symptoms and wait too long to get help. While men aged 45+ are over represented in this statistic, it is generally their partners who call an ambulance. Therefore, we were looking for a way to cement the symptoms of a heart attack in women 40+ with an extremely limited budget. The solution was an interactive game which lived on Facebook and challenged users to correctly identify heart attack symptoms. The use of Facebook ensured that our advertising driving to the game was focused directly on our key audience ensured minimal wastage. Appealing to the audiences competitive nature led to multiple game plays which reinforced the symptoms, as well as encouraging the sharing of results with friends.
When holding a country to ransom, it made sense to put the ransom note in that country. In what may be a media first, in order to sell Kangaroo Pizza in New Zealand, we simply put up a billboard in Australia and let the internet do the rest.
Tegel Chicken Tenders Influencer Campaign
While Tegel already have a strong creative platform, when it came to launching the new Chicken Tenders we needed to take a different approach in order to encourage a behaviour change within our younger, female target audience. By partnering with two key influencers who were aspirational but still relatable, we used them to model the behaviour we wanted our audience to take – instead of picking up a bliss ball during the 3pm slump, reaching for some protein in the form of a ready to eat chicken tender. While the social reach of our influencers was strong, we amplified the campaign further through advertorials and online articles based on our influencers in Woman’s Day and on Now to Love.
Meridian Geo-Targeted Google Maps Banners
Working closely with the digital team, when a regionally focused campaign was called for, we got hyper-local. Serving out programmatically, a geo-targeted digital campaign gave us the opportunity to show the user their own home on Google Maps within the banner, making it relevant to them specifically.
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Estrella Damm Tapas Trail
International brands trying to gain traction in a new market with both trade and consumers fight an uphill battle when it comes to prioritizing between to two. Working alongside the authority on food in Auckland, Metro, we created the Estrella Damm Tapas Trail which gave us the opportunity to engage both audiences in a through the line campaign that had delicious results.
Asahi Eye For Sound
Serj Tankian, of System of a Down, launched 'Eye for Sound', an interactive art show giving people the opportunity to hear art. Asahi's sponsorship was promoted via print, online and at the event, as well as an extensive outdoor campaign featuring a bespoke, motion activated bus shelter that played ‘Violent Violins’ the signature track for the exhibit.