We believe that a close alignment with media is a fundamental advantage of our fully integrated offering. We offer the care and attention of an independent media agency (just like we used to) but now supported with the buying power, scale and resource of Dentsu Aegis Network.
When holding a country to ransom, it made sense to put the ransom note in that country. In what may be a media first, in order to sell Kangaroo Pizza in New Zealand, we simply put up a billboard in Australia and let the internet do the rest.
Meridian Geo-Targeted Google Maps Banners
Working closely with the digital team, when a regionally focused campaign was called for, we got hyper-local. Serving out programmatically, a geo-targeted digital campaign gave us the opportunity to show the user their own home on Google Maps within the banner, making it relevant to them specifically.
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Estrella Damm Tapas Trail
International brands trying to gain traction in a new market with both trade and consumers fight an uphill battle when it comes to prioritizing between to two. Working alongside the authority on food in Auckland, Metro, we created the Estrella Damm Tapas Trail which gave us the opportunity to engage both audiences in a through the line campaign that had delicious results.
Asahi Eye For Sound
Serj Tankian, of System of a Down, launched 'Eye for Sound', an interactive art show giving people the opportunity to hear art. Asahi's sponsorship was promoted via print, online and at the event, as well as an extensive outdoor campaign featuring a bespoke, motion activated bus shelter that played ‘Violent Violins’ the signature track for the exhibit.