Giving a trusted brand a friendlier face.
Living Green is a new range of cleaning products that has a unique selling point: It’s as natural as it says it is.
In a market full of brands claiming to be natural, Living Green is the only NZ brand to attain the US Natural Products Association certification, making it the most natural cleaner on the market.
But due to the high number of claims, ‘natural ‘ has lost much of its meaning for people. So we asked ourselves what people are really choosing when they choose a natural product and realised that people are really choosing safety. Safe for their skin, the environment, their home, and most importantly, their family.
To get this point across we created a TV spot that explored what the most vulnerable member of a family would choose if it were up to them.