Living Green is a new range of cleaning products that has a unique selling point: It’s as natural as it says it is.

The cleaners kids would choose

In a market full of brands claiming to be natural, Living Green is the only NZ brand to attain the US Natural Products Association certification, making it the most natural cleaner on the market.

 

But due to the high number of claims, ‘natural ‘ has lost much of its meaning for people. So we asked ourselves what people are really choosing when they choose a natural product and realised that people are really choosing safety. Safe for their skin, the environment, their home, and most importantly, their family.

 

To get this point across we created a TV spot that explored what the most vulnerable member of a family would choose if it were up to them.

 

Giving a trusted brand a friendlier face.

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The spirit of our times.

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How to get the nation talking about something no one wants to talk about.

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How we helped a power company weather an electrical storm.

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Addressing emotional turbulence in Kiwi men

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Something everyone can agree on. Almost.

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Waking up an old New Zealand coffee brand.

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How we launched New Zealand’s new national bird.

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How we're helping stop New Zealand's biggest killer

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How do you make sense of the most anarchic brand in New Zealand?

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How do you get the strongest of perceptions to listen to reality?

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How do you keep a car running for over twenty years?

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What do you do when you're not doing all that?

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So you do advertising. What about design?

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