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How do you launch an aggressively powerful coffee?
With suitably powerful creative.
Answering a plea from New Zealanders for a real wake-up call in the morning, L'affare launched a new blend, appropriately named: 'Mighty'. It called for a campaign just as Mighty and powerful. So using out-of-home and time-targeted digital/social, we warned weak coffee drinkers to keep away, and strong coffee drinkers to approach with caution.
"We think it will deliver the punch people have been looking for in a premium, fresh roasted coffee brand"
