How do you launch an aggressively powerful coffee?

With suitably powerful creative.

Answering a plea from New Zealanders for a real wake-up call in the morning, L'affare launched a new blend, appropriately named: 'Mighty'. It called for a campaign just as Mighty and powerful. So using out-of-home and time-targeted digital/social, we warned weak coffee drinkers to keep away, and strong coffee drinkers to approach with caution.

 

BCF Dentsu
BCF Dentsu

"We think it will deliver the punch people have been looking for in a premium, fresh roasted coffee brand"

Selena Hurndell Bulled, Marketing Manager, L'affare

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