Waking up an old New Zealand coffee brand.
To help people remember the symptoms of a heart attack we put together this simple, yet effective game which has so far had over 1000 shares and been played over 24,000 times.
We built on our momentum with a challenge on social media that prompted people to name the symptoms of a heart attack in a limited time. If you were having a heart attack, would you know? Click here to play the game that could save your life.
The campaign was resounding success, with St John Ambulance reporting a 28% increase in heart-related calls (significantly higher than the 10% target). Government-funded research also showed symptom awareness improved across the board by significantly more than the target of 15%. What’s more, it saved lives straight away, with several Kiwis crediting their survival of heart incidents to seeing the TVC. This success was recognised at the Effies, with the campaign winning 3 golds as well as Highly Commended for the Grand Effie.