How do you introduce yourself when everybody already knows you?

After over 120 years of supplying home decoration products to Kiwis, Guthrie Bowron needed to reintroduce itself to a New Zealand that is now much more fluent in interior decorating. We needed a step change to help Kiwis see Guthrie Bowron as less of a supplier and more of an inspired home-decoration partner. To do this, we leveraged their existing expertise in design consulting and positioned the brand at the start of the design thinking process. This allowed us to show the product in inspiring, unexpected ways and show the endless possibilities that Guthrie Bowron offers.

 

How we're renewing a renewable energy brand.

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Sixty seconds that got New Zealand Talking.

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How do you make sense of the most anarchic brand in New Zealand?

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How do you launch an aggressively powerful coffee?

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How do you keep a car running for over twenty years?

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How do you convince Kiwis to have an American for dinner?

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Helping a Kiwi challenger brand take on the big guys.

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How do you say up yours to 2019?

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How do you pack a lot of reach into a little campaign?

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How we helped a power company weather an electrical storm.

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How to get the nation talking about something no one wants to talk about.

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Addressing emotional turbulence in Kiwi men

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Something everyone can agree on. Almost.

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Waking up an old New Zealand coffee brand.

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How we're helping stop New Zealand's biggest killer

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How do you get the strongest of perceptions to listen to reality?

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How we launched New Zealand’s new national bird.

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How do you keep a car running for over twenty years?

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Helping Tower remove big words from their policies. Literally.

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What do you do when you're not doing all that?

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So you do advertising. What about design?

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