How do you introduce yourself when everybody already knows you?

After over 120 years of supplying home decoration products to Kiwis, Guthrie Bowron needed to reintroduce itself to a New Zealand that is now much more fluent in interior decorating. We needed a step change to help Kiwis see Guthrie Bowron as less of a supplier and more of an inspired home-decoration partner. To do this, we leveraged their existing expertise in design consulting and positioned the brand at the start of the design thinking process. This allowed us to show the product in inspiring, unexpected ways and show the endless possibilities that Guthrie Bowron offers.

 

Doing your bit for the environment just got easier.

SEE MORE

Sixty seconds that got New Zealand Talking.

SEE MORE

How do you make sense of the most anarchic brand in New Zealand?

SEE MORE

How do we turn a hard day into an easy night?

SEE MORE

How do you launch an aggressively powerful coffee?

SEE MORE

How do you keep a car running for over twenty years?

SEE MORE

How do you convince Kiwis to have an American for dinner?

SEE MORE

Helping a Kiwi challenger brand take on the big guys.

SEE MORE

How do you say up yours to 2019?

SEE MORE

How do you pack a lot of reach into a little campaign?

SEE MORE

How we helped a power company weather an electrical storm.

SEE MORE

How to get the nation talking about something no one wants to talk about.

SEE MORE

Addressing emotional turbulence in Kiwi men

SEE MORE

Something everyone can agree on. Almost.

SEE MORE

Waking up an old New Zealand coffee brand.

SEE MORE

How we're helping stop New Zealand's biggest killer

SEE MORE

How do you get the strongest of perceptions to listen to reality?

SEE MORE

How we launched New Zealand’s new national bird.

SEE MORE

How do you keep a car running for over twenty years?

SEE MORE

Helping Tower remove big words from their policies. Literally.

SEE MORE

What do you do when you're not doing all that?

SEE MORE

So you do advertising. What about design?

SEE MORE