How we're renewing a renewable energy brand.
How do you introduce yourself when everybody already knows you?
After over 120 years of supplying home decoration products to Kiwis, Guthrie Bowron needed to reintroduce itself to a New Zealand that is now much more fluent in interior decorating. We needed a step change to help Kiwis see Guthrie Bowron as less of a supplier and more of an inspired home-decoration partner. To do this, we leveraged their existing expertise in design consulting and positioned the brand at the start of the design thinking process. This allowed us to show the product in inspiring, unexpected ways and show the endless possibilities that Guthrie Bowron offers.