Giving a trusted brand a friendlier face.
When we're not doing great work for our clients, we try and do great work for ourselves. Sometimes we even succeed.
For our 2017 clients’ Christmas gift we produced Spot X, a spiced rum with an illustrated label charting the agency’s epic 1.4km journey from our old office on High St to our new one on Cook St. The rum is very tasty. The label, less so.
Like the previous two years, we built on our tradition of delivering our clients a custom bottle of alcohol. This time, to celebrate joining Dentsu, we produced ‘Friendship Sake’. Featuring a Japanese style illustration and a stylish paper hat, it represents the bonds and similarities between Japanese and Kiwi culture, whether that's our mutual love of fishing, drinking, or watching fat blokes running into each other.
To follow High St. Whisky, with the help of Broken Heart Spirits, we designed and produced 150 bottles of Queen’s Ferry Gin, a tribute to the nearby Queen’s Ferry Tavern, which after 150 years of dishonourable activity, was forced to close its doors. The Queen’s Ferry name now lives on in the form of 52 standard drinks of premium New Zealand Gin (or one if you’re a sailor).
"What an exquisite bottle of gin".
In the time honoured tradition of giving your friends alcohol, we designed and produced 150 bottles of High St. with Thomson Whisky providing the stuff on the inside. Feedback suggested it was far more popular than the previous year's gift of a book. And much easier to drink.
"I like it".
After winning Battle of the Ad Bands twice in a row as Friends Electric, we decided to test a new genre. Friends Electronic recorded and released 'BM2N', an electronic cover of a Kiwi classic and made a music video to match in one of Auckland's most iconic strip clubs. The single is available on iTunes and Spotify. Unfortunately, we're not joking.