When we're not doing great work for our clients, we try and do great work for ourselves. Sometimes we even succeed.

Is there any better way to celebrate summer holidays than sticking a can of beer up a chook’s bum? We couldn’t think of one, so to thank our friends at the end of 2019, we brewed UP YOURS. A lager specifically crafted with additions of lemon and thyme to help you produce a succulent, mouth-watering version of the summer classic: beer-can chicken. 

We asked them to don their best cooking stubbies, chase the snails out of the BBQ and say UP YOURS to 2019. To say up yours to sensible shoes and being inside on sunny days, up yours to sitting in morning traffic, and up yours to schedules. The only deadline you need to worry about is serving the salad with your succulent lemon and thyme flavoured, beer-can chicken. 

 

BCF Dentsu
BCF Dentsu
BCF Dentsu
BCF Dentsu

In 2018 we created, Post-Truth Vodka, a celebration of the fake news era we live in. Speaking of which, find out more by reading the news article about it here.

 

BCF Dentsu
BCF Dentsu

For our 2017 clients’ Christmas gift we produced Spot X, a spiced rum with an illustrated label charting the agency’s epic 1.4km journey from our old office on High St to our new one on Cook St. The rum is very tasty. The label, less so.

 

BCF Dentsu
BCF Dentsu
BCF Dentsu
BCF Dentsu
BCF Dentsu
BCF Dentsu

Like the previous two years, we built on our tradition of delivering our clients a custom bottle of alcohol. This time, to celebrate joining Dentsu, we produced ‘Friendship Sake’. Featuring a Japanese style illustration and a stylish paper hat, it represents the bonds and similarities between Japanese and Kiwi culture, whether that's our mutual love of fishing, drinking, or watching fat blokes running into each other.

BCF Dentsu
BCF Dentsu
BCF Dentsu
BCF Dentsu
BCF Dentsu
BCF Dentsu
BCF Dentsu
BCF Dentsu

To follow High St. Whisky, with the help of Broken Heart Spirits, we designed and produced 150 bottles of Queen’s Ferry Gin, a tribute to the nearby Queen’s Ferry Tavern, which after 150 years of dishonourable activity, was forced to close its doors. The Queen’s Ferry name now lives on in the form of 52 standard drinks of premium New Zealand Gin (or one if you’re a sailor).

BCF Dentsu
BCF Dentsu
BCF Dentsu
BCF Dentsu
BCF Dentsu
BCF Dentsu
BCF Dentsu
BCF Dentsu
BCF Dentsu
BCF Dentsu
BCF Dentsu

"What an exquisite bottle of gin".

The Dieline

In the time honoured tradition of giving your friends alcohol, we designed and produced 150 bottles of High St. with Thomson Whisky providing the stuff on the inside. Feedback suggested it was far more popular than the previous year's gift of a book. And much easier to drink.

 

BCF Dentsu
BCF Dentsu
BCF Dentsu
BCF Dentsu
BCF Dentsu
BCF Dentsu
BCF Dentsu
BCF Dentsu

"I like it".

Andrea Lo Vetere - Sicilian Whisky Society

After winning Battle of the Ad Bands twice in a row as Friends Electric, we decided to test a new genre. Friends Electronic recorded and released 'BM2N', an electronic cover of a Kiwi classic and made a music video to match in one of Auckland's most iconic strip clubs. The single is available on iTunes and Spotify. Unfortunately, we're not joking.

Doing your bit for the environment just got easier.

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Sixty seconds that got New Zealand Talking.

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How do you make sense of the most anarchic brand in New Zealand?

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How do we turn a hard day into an easy night?

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How do you launch an aggressively powerful coffee?

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How do you keep a car running for over twenty years?

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How do you convince Kiwis to have an American for dinner?

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Helping a Kiwi challenger brand take on the big guys.

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How do you say up yours to 2019?

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How do you pack a lot of reach into a little campaign?

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How we helped a power company weather an electrical storm.

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How to get the nation talking about something no one wants to talk about.

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Addressing emotional turbulence in Kiwi men

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Something everyone can agree on. Almost.

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Waking up an old New Zealand coffee brand.

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How do you introduce yourself when everybody already knows you?

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How we're helping stop New Zealand's biggest killer

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How do you get the strongest of perceptions to listen to reality?

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How we launched New Zealand’s new national bird.

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How do you keep a car running for over twenty years?

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Helping Tower remove big words from their policies. Literally.

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So you do advertising. What about design?

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