How we're renewing a renewable energy brand.
Women just want answers, clear answers to their skin niggles. But when most beauty brands trade on misinformation it leaves people spending hours researching what products to use – there are countless YouTube channels and influencers dedicated to just this. Our solve was to position essano™ as the brand which gives clear, simple solutions to help liberate women from self-doubt when choosing the best options for their skin. We launched the campaign on TV highlighting three different skin niggles and their simple essano solution.
“We were looking for a strategic and creative partner to help us define the essanoTM brand purpose, ambition and positioning, and express this in a way that’s clear, distinctive and memorable to unlock growth.”