Now with added stuff!

After years as New Zealand’s most effective independent advertising agency, we are now settled in with the Dentsu Aegis Network in our new offices at 109 Cook St (opposite Placemakers, turn left past the building site). 

We are a separate company, with our own entrance, but the DAN connection gives us access to the group’s industry-leading programmatic and digital media services as well as PR, shopper marketing and activation. We have set up in-house content facilities to create cost-effective retail and content comms. More importantly, we now have two beer fridges.

Our desire, remains the same: to bring all our strategy, creative, digital end media skills together to produce the most effective work we can. Give us a call and see how we might be able to help.

Everything you wanted to know about Dentsu but were afraid to ask

Dentsu are not only one of the biggest communications networks in the word, but also the only one based in Asia which gives them great focus on our part of the world. Dentsu dominate the massive Japanese communications market and their main office in Tokyo holds over 7000 people, several restaurants and their own Robotics Division. Most importantly Dentsu are responsible for the marketing of the 2019 Rugby World Cup in Japan, so we keep a close eye on ticket opportunities. The Dentsu Tokyo office is conveniently located next to the famous Tsukiji fish market so an early morning trip for a sushi breakfast is a great way of fighting jetlag. The Dentsu Aegis Network was set up by Dentsu to help them grow globally and is based in London.


Infrequently asked (but still useful) questions.

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Our beliefs:

  • We believe in working in an environment where people are treated with respect.
  • We believe everybody has bad days so cannot always guarantee #1.
  • We believe in working collaboratively, hence the “& Friends”.
  • We believe the best work comes from inspiration, not fear. (Usually.)
  • We believe that a close relationship between client and agency gets the best results.
  • We believe in using creativity to solve a business problem, not to show off to our mates.


What do we do?

We are usually referred to as an advertising agency but in truth we do whatever we can to help our clients do whatever it is that they want to do. Some clients want to change the world; some want guidance through the digital maze; others just want to prop up sales for the fourth quarter. What they have in common is that they all want the process to be as painless as possible.

Do you do digital?

Absolutely, you cannot be in our business without ‘doing digital’. Have a look around our website and you’ll see we build websites, make banners, run social media campaigns, create films for content, run online promotions, and work with the best performance media in New Zealand.

Who is Barnes?

Daniel Barnes is Partner & Founder of BC&F Dentsu. Daniel followed his father into the business by starting his own agency in 1996. He was joined by Paul to form Barnes, Catmur & Friends in 2008. In his spare time Daniel is a rockstar and silverback surfer.

Who is Catmur?

Paul Catmur is CEO & Founder. After working at the top level in agencies across the hemispheres, he joined up with Daniel to form BC&F in 2008. He used to be a croupier in the Bahamas, but that’s another story.

Who is Farmer?

Whatever his mum might tell you, Luke Farmer is not actually the F of BC&F Dentsu, though he currently fills that role. He showed his promise working his way up through top NZ agencies before joining BC&F in 2011. Luke is now Managing Partner of the agency.

Who are the & Friends?

We like to look upon staff, clients and suppliers as Official Friends. Hopefully that respect is returned.

Who are Dentsu?

Dentsu, based in Tokyo, are the single largest advertising agency in the world with around 35% of the Japanese market and a growing global presence in digital, creative and media. They even have their own Robotics Division. While our own Robotics experiments have experienced teething problems we share their desire to keep pace with technological change.

Who are the Dentsu Aegis Network?

This is where it gets mildly complicated, but bear with us. The Dentsu Aegis Network is a division of Dentsu which groups together a number of companies. In New Zealand DAN has media, digital, PR and marketing under its umbrella. We come together as required to be a pretty formidable team

Why should I talk to you?

Because we really try and listen before we talk back. Often the biggest part of the problem is actually defining what the problem is. Once we’ve got that sorted the solution is generally much clearer.

We’ve run out of questions

Questions are strictly limited here, so if you have any more go to our contacts page and please get in touch.