The pocket guide to BC&F Dentsu

After years as New Zealand’s most effective independent advertising agency on High Street, we’re now happily settled in with the dentsu in our newish offices at 109 Cook St (opposite Placemakers).

We’re a separate company with our own shiny entrance, but the dentsu connection gives us access to the group’s industry-leading programmatic and digital media services as well as PR, shopper marketing and activation.

A few things have changed. For instance, we have in-house content facilities to create cost-effective retail and consistent comms, and we now boast two beer fridges. But our overall goal remains the same – to bring our strategy, creative, digital and media skills together to produce the most distinctive and therefore effective work we can, all while being nice to hang out with. Give us a call and see how we can help.

The team (not all of us)

Murray Streets

Managing Director

Murray is a former Chief Strategy Officer with hands-on experience of building integrated strategy teams to provide solutions for his clients. He applies both his leadership and strategic experience to deliver highly effective integrated work and to enable his agency teams to flourish and grow.

Bex Radford

Creative Partner

Bex is a new breed of creative leader who looks beyond traditional solutions. After more than a decade of building global brands and leading multidisciplinary teams, she’s convinced creativity is every brand’s biggest unfair advantage. As our Creative Partner, Bex’s focus at BC&F is on cultivating distinctive creativity across our people and projects.

Luke Farmer

Managing Partner

Luke has worked across Banking, Beer, Insurance, FMCG, Airline and Automotive clients (plus many more), helping create both Effie & Cannes award-winning campaigns. Since joining BC&F in 2012, he has been a driving force behind establishing the agency as New Zealand’s champion of effectiveness with a cabinetful of Effie Awards. He believes that the agency should be a place where people enjoy coming to work and are proud of their outputs.

Monica Wales

Head of Media

Monica leads our Media Team. With her in-depth understanding of both traditional and digital media, she provides a truly holistic approach to building media strategies. With a focus on effectiveness, this lack of media bias gives the opportunity to deliver the best results for clients.

Phil Newman

Head of Production

As Head of Production, Phil is all over every part of production in the agency, be it print, digital, content, special build or television. He understands and oversees each aspect of production, allowing ideas to come to life as smoothly as possible.

Ryan Jordan

Strategy Director

Ryan is a Strategy Director with experience in integrated strategy roles across New Zealand and Australia. Having worked in full-service agencies for the majority of his career, he applies consumer, brand and communications insights to his clients’ problems to create highly effective work.

A Biscuit

This biscuit has no experience in the advertising industry but has attended many meetings. The biscuit’s role within BC&F Dentsu is to sit quietly on the website until somebody reads its bio and is reminded that being distinctive, works.


Infrequently asked (but still useful) questions.

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Our beliefs:

  • We believe in working in an environment where people are treated with respect.
  • We believe everybody has bad days so cannot always guarantee #1.
  • We believe in working collaboratively, hence the “& Friends”.
  • We believe the best work comes from inspiration, not fear. (Usually.)
  • We believe that a close relationship between client and agency gets the best results.
  • We believe in using creativity to solve a business problem, not to show off to our mates.


What do we do?

We are usually referred to as an advertising agency but in truth we do whatever we can to help our clients do whatever it is that they want to do. Some clients want to change the world; some want guidance through the digital maze; others just want to prop up sales for the fourth quarter. What they have in common is that they all want the process to be as painless as possible.

Do you do digital?

Absolutely, you cannot be in our business without ‘doing digital’. Have a look around our website and you’ll see we build websites, make banners, run social media campaigns, create films for content, run online promotions, and work with the best performance media in New Zealand.

Who is Barnes?

Daniel Barnes is Partner & Founder of BC&F Dentsu. Daniel followed his father into the business by starting his own agency in 1996. He was joined by Paul to form Barnes, Catmur & Friends in 2008. In his spare time Daniel is a rockstar and silverback surfer.

Who is Catmur?

Paul Catmur is CEO & Founder. After working at the top level in agencies across the hemispheres, he joined up with Daniel to form BC&F in 2008. He used to be a croupier in the Bahamas, but that’s another story.

Who is Farmer?

Whatever his mum might tell you, Luke Farmer is not actually the F of BC&F Dentsu, though he currently fills that role. He showed his promise working his way up through top NZ agencies before joining BC&F in 2011. Luke is now Managing Partner of the agency.

Who are the & Friends?

We like to look upon staff, clients and suppliers as Official Friends. Hopefully that respect is returned.

Who are Dentsu?

Dentsu, based in Tokyo, are the single largest advertising agency in the world with around 35% of the Japanese market and a growing global presence in digital, creative and media. They even have their own Robotics Division. While our own Robotics experiments have experienced teething problems we share their desire to keep pace with technological change. In New Zealand DAN has media, digital, PR and marketing under its umbrella. We come together as required to be a pretty formidable team.

Why should I talk to you?

Because we really try and listen before we talk back. Often the biggest part of the problem is actually defining what the problem is. Once we’ve got that sorted the solution is generally much clearer.

We’ve run out of questions

Questions are strictly limited here, so if you have any more go to our contacts page and please get in touch.